When it comes to selling houses I always tell my real estate clients, "first impressions are everything." When buyers see your house online they've formulated a thought about what your house would look like when they are inside.
They've made a decision already on what type of "home" owner and person you are, all by how the house looks in the pictures. When buyers finally pull up to the house -- if they get that far -- they immediately make a judgment call on whether the house looks like the picture and if that's good or bad. They'll inspect the inner workings of the house more initially if they think the house looks un-kept and not as clean and well cared for. If it does look impeccable, they'll make assumptions that the house maintenance was well taken care of by the current owners and will reflect that in their offer price.
Now, take this picture. If you received this in the mail, what would be your first impression? What would you think of the sender? What type of event or level of event did you think this was about?
I received this a few days ago and was blown away. The card said 'baby shower' so I assumed -- based on the overall presentation of how this was delivered -- I was getting invited to a posh baby shower event. Just imagine how my mouth gasped open when I realized this entire package was just for me to be informed of where a relative was registered so I could send her a gift for her impending first child.
Can you imagine?! I opened a box and then found the clear container. In it was a porcelain tea cup set, two large cookies, an announcement card that told me where she's registered, and a logo tea bag that told me to relax and sip as I shop.
All of this so I can order a gift...Now that's presentation.
Whether you're about to sell your house or sell yourself at a job interview, presentation is the first impression that lays the groundwork on whether or not the outcome will be what you need.
So, what are you trying to say today? Hum...what does your presentation say you're trying to say?
Contact Bev and Bob Meaux to make sure your house says what you want it to say.
John Elwell - REALTOR
Bill Nye Realty, Inc.
Licensed in Florida