Looking for a way to perform a service for your community and get your office some recognition at the same time? Here is a way that you can accomplish both goals.
Eight months ago I was thinking about the fact that here in Zephyrhills, as well as in Florida in general, we have a lot of retirees who begin arriving in the fall and stay until the spring each year. Many of these snowbirds do not have regular doctors here. At just about the same time I saw a story concerning influenza on a television report. I came up with the idea of offering an immunization clinic at our office which is conveniently situated near most of the 55+ subdivisions in the area. It seemed like this would help out these homeowners who often have difficulty getting around and sometimes have limited budgets. Of course, the clinic would be open for the entire public, not just senior citizens. Medicare, insurance, or $25 payments would be accepted. All of these payments are handled by the nursing staff. They do it all! From what they tell me, people that cannot afford to pay will get their shots at no charge!
Our office would be perfect for an immunization clinic since we have a large conference room that can be divided in half and we also have several smaller "up rooms" each with a desk and chairs where the shots could be administered. The bank next door is allowing our employees to park on their back lot so we have more space for patients when they arrive. My office manager thinks it is a great idea.
Now to find a provider of the shots. One option is Maxim Health Systems . I believe they did clinics in some of the area's supermarkets in years past. But before they called me back, I got in touch with Visiting Nurses of Pasco County. I believe they have chapters nationwide and do hundreds of clinics around the US. They were very enthusiastic, and we now have a clinic set up for October 18, 2007.
We plan on having agents on hand to offer coffee, juice and cookies to those waiting for their flu shots. Our main goal is to help these people get potentially live-saving immunizations. However, a secondary goal is to make them familiar with where our office is. I get tired of saying to callers, "Do you know where the Home Depot is? Well, we are located 200 feet to the east just past the Suntrust Bank". Of course, some people may ask about real estate and the local market, and we will be happy to discuss the topic with them. That is just frosting on the cake. However, it is hoped that many of our visitors that day will see that we are a company that went out of our way to help them and will perhaps turn to us when they need assist marketing their homes.
A future idea I have for later in the year is to find a local eye doctor who would be willing to do FREE glaucoma exams. Again, we can help the local residents get an important service at no cost, increase the visibility of our office, and the doctor may end up with some new patients at his office. Everyone wins!
If you have the facilities to hold such clinics from time-to-time you may want to look into it. I would think New Mexico and Arizona would be prime sites to try it too since the snowbirds flock there as well. It will give your business a positive public image and increased visibility, while providing the public with a valuable service.
Also, keep in mind that except for a few hours of minor inconvenience in the office there is no cost to your company! Having a clinic will also make it convenient for your employees to get their shots and that should cut down on future absenteeism.
In any case, give it a thought and if you try it at your place of business, let me know how it went. I will report in October as to how our grand experiment turned out. I am betting now that it will be a big success for all concerned.
John Elwell - REALTOR
Bill Nye Realty, Inc.
Licensed in Florida