John's Florida Real Estate Blog

head_left_image

Flu Shot Clinics - A Win/Win For Your Customers and Your Real Estate Office

Looking for a way to perform a service for your community and get your office some recognition at the same time? Here is a way that you can accomplish both goals.

Eight months ago I was thinking about the fact that here in Zephyrhills, as well as in Florida in general, we have a lot of retirees who begin arriving in the fall and stay until the spring each year. Many of these snowbirds do not have regular doctors here. At just about the same time I saw a story concerning influenza on a television report. I came up with the idea of offering an immunization clinic at our office which is conveniently situated near most of the 55+ subdivisions in the area. It seemed like this would help out these homeowners who often have difficulty getting around and sometimes have limited budgets. Of course, the clinic would be open for the entire public, not just senior citizens. Medicare, insurance, or $25 payments would be accepted. All of these payments are handled by the nursing staff. They do it all! From what they tell me, people that cannot afford to pay will get their shots at no charge!

Our office would be perfect for an immunization clinic since we have a large conference room that can be divided in half and we also have several smaller "up rooms" each with a desk and chairs where the shots could be administered. The bank next door is allowing our employees to park on their back lot so we have more space for patients when they arrive. My office manager thinks it is a great idea.

Now to find a provider of the shots. One option is Maxim Health Systems . I believe they did clinics in some of the area's supermarkets in years past. But before they called me back, I got in touch with Visiting Nurses of Pasco County. I believe they have chapters nationwide and do hundreds of clinics around the US. They were very enthusiastic, and we now have a clinic set up for October 18, 2007.

We plan on having agents on hand to offer coffee, juice and cookies to those waiting for their flu shots. Our main goal is to help these people get potentially live-saving immunizations. However, a secondary goal is to make them familiar with where our office is. I get tired of saying to callers, "Do you know where the Home Depot is? Well, we are located 200 feet to the east just past the Suntrust Bank". Of course, some people may ask about real estate and the local market, and we will be happy to discuss the topic with them. That is just frosting on the cake. However, it is hoped that many of our visitors that day will see that we are a company that went out of our way to help them and will perhaps turn to us when they need assist marketing their homes.

A future idea I have for later in the year is to find a local eye doctor who would be willing to do FREE glaucoma exams. Again, we can help the local residents get an important service at no cost, increase the visibility of our office, and the doctor may end up with some new patients at his office. Everyone wins!

If you have the facilities to hold such clinics from time-to-time you may want to look into it. I would think New Mexico and Arizona would be prime sites to try it too since the snowbirds flock there as well. It will give your business a positive public image and increased visibility, while providing the public with a valuable service.

Also, keep in mind that except for a few hours of minor inconvenience in the office there is no cost to your company! Having a clinic will also make it convenient for your employees to get their shots and that should cut down on future absenteeism.

In any case, give it a thought and if you try it at your place of business, let me know how it went. I will report in October as to how our grand experiment turned out. I am betting now that it will be a big success for all concerned.

John Elwell - REALTOR

CENTURY 21

Bill Nye Realty, Inc.

813-783-4444

Licensed in Florida

 

Comment balloon 9 commentsJohn Elwell • September 02 2007 01:32PM

Comments

Excellent suggestion John.  Our office is moving in the next month or so and having a clinic like this, while primarily a benefit to the people who need this immunization, would also be a great benefit to exposing our new location.

I intend to pursue it.  Thanks!

Posted by William Moore (Innovative Realty) about 12 years ago
Just seemed like a good idea to me William. We get exposure, customers get a good way to get their immunizations nearby, everyone gets something and for very little cost. We may even see if the Tampa paper would like to cover it. Let me know how yours goes once you have it. You are moving at just the right time of the year for having such a clinic. Good luck!
Posted by John Elwell, You Deserve a Full-Time Agent, Not Reduced Results (CENTURY 21 Bill Nye Realty, Inc.) about 12 years ago

John I liked your idea. That is a super way to help out the community while at the same time getting people to know where your office is. I wish our office was big enough to do something like that. Well a job well done, keep up the grate ideas.

 

Rey

Posted by Rey Albert (Century 21 Advantage) about 12 years ago
ReyDo not give up hope. The visiting nurses here (and we are a pretty small area) said they also have a mobile van that they can take out and do the shots in it. I like having people come into office so they can meet us. However, if we were limited on space and the clinic were done in the parking lot, I would suggest supplying some chairs where patients could wait and some refreshment for them just outside the van. Still a good way for them to see where you are located and meet some of your agents.
Posted by John Elwell, You Deserve a Full-Time Agent, Not Reduced Results (CENTURY 21 Bill Nye Realty, Inc.) about 12 years ago

Wow, sounds like I will ask my office manager if we can give it a go. I think its a super idea. I will let you know how it turns out. I on vacation in Rockport Mass right now till Friday. I have an open house to do on Saturday, But will contact her first thing on Monday.

 Thanks again

Rey

Posted by Rey Albert (Century 21 Advantage) about 12 years ago
Good luck Ray. Am not sure if all chapters of visiting nurses have these mobile labs, but would not be surprised if many did. If they do not , you might find another organization that will do it. Another idea is that our county health department has a "drive-by" clinic. People do not even have to get out of their cars. Have never seen it in action, but they say it works well. Perhaps the visiting nurses would also do one of those. Never hurts to explore all the possibilities. Good luck!!
Posted by John Elwell, You Deserve a Full-Time Agent, Not Reduced Results (CENTURY 21 Bill Nye Realty, Inc.) about 12 years ago

great idea... I am going to check into doing one for our office as well.

Thanks!

Posted by Mark Ryan, Broker, CRS, ABR, CDPE (Mark Ryan Group / Re/Max Victory) about 12 years ago

 John,

Thank you for the awesome idea. Our office has been looking for an initiative way to help our community, and draw attention to our office Great job John, thank you for sharing.

Norma Freeman, Realtor@ Century21 Towne Adams   Waco, Tx

Posted by Norma Freeman (Century21 Towne Adams) about 12 years ago
Norma Thanks. We are scheduled to do ours on the 18th of October. It will be interesting to see what type of turn-out we get. We are right in the middle of a retirement area so hopefully lots of people will come. The Visiting Nurses are also going to offer pneumonia shots as well. Once we are done I will try to post an update to let everyone know how it went.
Posted by John Elwell, You Deserve a Full-Time Agent, Not Reduced Results (CENTURY 21 Bill Nye Realty, Inc.) about 12 years ago

This blog does not allow anonymous comments